Concept

Itude Sports Interattractive fascinates and connects/commits people in online communities. To this purpose we have developed the 'Passion, Pride, Expression' concept. For this we focus specifically on sports, but the concept is also applicable for other passions. The keywords are Interactive and attractive.

Passion

People with a passion act and move automatically; they are driven by an intrinsic motivation. Passions could be manifold; sports, wine, a hobby or another occupation that people would love to share with peers, to increase their combined enjoyment.

Pride

If people have a certain passion, then they love to talk about it. They are proud of their knowledge and experience of the subject, the insights and opinions they have on it, their achievements and they want to tell the world. Achievements and experiences become more important if they are shared with their peers, who are capable to value them correctly.

Expression

We want to offer athletes or sports fans a platform that expresses their sports passion. The platform allows them to share knowledge, measure achievements, exchange experiences and inform others of their activities. In an online environment an interaction with peers comes into existence that would otherwise never have taken place. By sharing the passion, others become enthusiastic, and the community grows. In addition to passion, also fun is a major motivator; 'Fun will make it run'.